The coronavirus and its outbreak have surely created a massive impact across the globe. With businesses having had no warning at all, most industries and sectors have had to shut down. Several are also trying to keep themselves relevant during the lockdown period. For e.g: Gyms and fitness trainers have shifted their workout sessions to...
A lot of people give advice about how social media can be leveraged to help brands. It could really impact businesses as it is more quick and easy. While you are on various social media platforms, how can you leverage social media so as to reach people who may not have come across your products...
As social- distancing is becoming the new normal and the changing times are changing consumers’ lifestyle and habits, staying relevant innovatively during lockdown is the need of the day. What can one do now that traditional advertising and planning might not create an impact? This pandemic has had consequences, not necessarily with catching the virus...
One can rarely find a company or person who isn’t well acquainted with at least one social media platform these days. Social media is present everywhere. Facebook, Twitter, Instagram, Snapchat, YouTube, and Twitter icons are present almost everywhere- as signatures in e-mails, at the bottom of company website pages. It can at times be very...
Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more. To make matters worse, virtually every marketer and...
We all know that branding is a vital part of any business. If it wasn’t, you wouldn’t have well-established brands spending many thousands of dollars each year promoting it, and protecting it. Branding improves recognition, establishes trust, and it represents you and your promise to customers. Your brand is made up of many components, but...
Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs -- all the time -- it can be difficult to master all the nuances that go into...